Food and Nature (Pvt) Ltd under the brand name of FADNA introduce value added products made up of pure natural ingredients to contribute building a strong, vibrant and powerful nation. We contribute to this great effort through improving the factors causing the efficiency and productivity of the nation. Those factors are healthiness, activeness, strength, agility and we enhance them on our customers through our product range offered with specialized effects. Keeping a nation live and active bring accomplishments leading to inner satisfaction manifesting out grater values such as honesty, love, caring and responsibility which are the tenets of a developed society.

 

To climb up to the tenets of a developed society, food does a major role as it is an essential to the mankind; however we face many challenges today in consumption of food. Due to its scarcity with the increasing population food processing technology has been improved to minimize the waste with using chemicals and preservatives which are harmful for human body resulting various diseases like cancer, food poisoning. Another challenge is to accommodate the busy life style with high competition and as a remedy the fast food industry has been emerged. As an adverse outcome we are facing numerous Non Communicable Diseases such as Hyper tension Diabetes, due to high content of carbohydrate and fat containment in fast foods. Therefore the necessity of today is to provide healthy food to the market with nutrition balance.

In achieving our long term national level aspirations, we have defined a twofold approaches as our strategy.

 

Our first strategy is to introduce remedial alternatives to the current crisis in food industry through driving community towards healthy food without a deviation from the routines of the lifestyle. As the initial phase, we have introduced herbal tea made up of pure and natural ingredients in absence of chemical ingredients and preservatives. The product range is focused with different products aiming at different values within the broad context of active and healthy living.

• FADNA Shapeup Tea – For Active and attractiveness by being slim.
• FADNA Diabe Tea – Reduce the blood sugar levels and ideal to be away from diabetes.
• FADNA X-strength Tea – For Boosting Energy and Sexual Power
• FADNA Green Tea – Comes with Gotukola reducing Cholesterol levels in blood.
• FADNA Belimal & Iramusu – Gives the authentic taste of Belimal & Iramusu in a convenient tea bag form.

 

Our second strategy is to give awareness to the public about the non communicable diseases (Hyper Tension, Diabetes, and Cancer etc.) and the consequences which are irregular lifestyle and improper eating habits.

 

• Figure 1 depicts the causes for Non Communicable Diseases (NCD) published by the World Health Organization’s awareness program where the causes appealing to our strategy are “Unhealthy diets” and “Physical inactivity”.
• Figure 2 depicts the Death Trends Due to Non Communicable Diseases (NCD) c.
• Figure 3 Total Deaths Vs Deaths Due to Non Commutable Diseases (NCD)

 

Our awareness programs are launched through various projects including CSR Activities as described below.

 

• FADNA Arunella - The Corporate Social Responsibility project launched by FADNA in eliminating diabetes with the association of with ministry of health and Dearna TV.
• Sponsoring Derana Miss Sri Lanka contest emphasizing the value of activeness and attractiveness of being slim for figure conscious men and women.
• "FADNA Lama Lokaya” - revolves around children and family circles. By sponsoring the program FADNA targets the young community and the family clusters to be conscious and give awareness on living with harmony in a healthy and active lifestyle.
• "Life challenge/ Life coaching" - Promotion amongst young adults to upkeep fitness in day today life.
• FADNA Village – Having an own village to grow herbal ingredients required for the production of FADNA products ensuring the quality of the raw material, free from insecticides, we decides and pesticides using natural fertilizers, promoting the concept of Organic Food.